Norfolk Care Association represents and supports registered providers of adult social care across Norfolk.

This project involved visiting a number of care homes to create authentic, respectful photography of residents and staff in their everyday environments. The aim was to produce imagery that honoured people’s dignity, showed the reality of care work, and supported NORCA’s desire for visuals that reflect warmth, humanity, and connection rather than posed or promotional stock.

The resulting images are used across the Norfolk Care Association website, social media channels, and annual reports, helping the organisation communicate its work and the people at the heart of the sector with care and integrity.