This project involved photographing Brand Licensing Europe, one of the UK’s leading licensing trade events.

The aim was to create a flexible image library to support marketing, PR, and post-event communications. The coverage combined wide shots that show the scale of the exhibition with more intimate moments such as networking conversations, formal meetings, and informal interactions, capturing how the event feels to attend, not just how it looks on the floor plan.

It’s a lively, vibrant show, and I’ve been invited back to photograph it for three years running. The images are used across digital platforms and promotional materials, helping tell the story of the event through its energy, atmosphere, and the people at its centre.