Growing your business in 2023

With the New Year just beginning, we are all looking forward and considering how to improve upon the one just gone.

While there are no shortage of ways to market your business and generate new leads in 2023, with so much content out there, it’s ever more important for brands to stand out visually.

More and more people use social media and the internet to research and find new products and services. By creating a visually strong online presence, you can reach a wider audience and find new clients.

Photography is a useful tool for generating new business leads in several ways. Some of the ways photography can help include:

• Tell a story:

  By using photographs that help to tell a story about your products or services -you will draw viewers in, making them want to learn more about who you are, what you do & why should they care. Visual appeal is an important tool. It helps to make people stay longer on a site and aids in converting more visitors into paying customers.

• Paid advertising:

  By using visually appealing photographs in your paid advertising campaigns, you will further establish and strengthen your brand identity and generate new leads.

• Events and workshops:

  If you host or, speak at, events, conferences and workshops, photography can help to capture speakers and attendees engaged together in learning and networking. These photos are a valuable tool for putting together marketing materials for the next event, attracting new sponsors, speakers and delegates.

• Email marketing:

  Using photographs in your email marketing campaigns can help to make your emails more visually appealing and engaging.

• Influencer collaborations:

  If you collaborate with influencers, photography can help to capture the collaboration and generate content that can be used to further promote your mutual businesses.

• Your website:

  Photographs on your website can improve the customer experience, adding more context to your blog posts and showing off what makes your business special.

Whatever you do and however you do it, using photography to tell your story can make all the difference.

Putting yourself out there as the face of your business, building trust and demonstrating your expertise, will help you to grow your business and could even lead to new revenue stream and attract opportunities beyond your business. While your business and your industry may change, becoming a key person of influence means you will keep attracting great deals.

Need a helping hand to generate those visually appealing images in 2023 and see more leads in your inbox, drop me a line, I know a guy!